Sample Sales Questions

Questions to Build Rapport

• How did you get involved in . . . ?
• What successes have you had? What are you proudest of?
• What kind of challenges are you facing?
• What are your top priorities in the coming period?

Information Gathering

• What led you to decide to look into this?
• How have you solved the problem in the past? 
• What are you doing now to address the problem? 
• What is working well / not so well?
• What are your expectations/requirements?
• How do you see this moving forward?
• What would success look like? 
• How would your situation look if our product/service were successful?
• Who are the users/stakeholders and what are their needs/concerns?
• How do you, or could you measure results? 
• Who have you worked with in the past? 
• What did you like/not like about that?

Probing for More Information

• What do you mean?
• Can you help me understand better?
• What are your thoughts?
• What concerns do you have?
• What else would you like me to know?

Qualifying

• What do you see as next steps?
• What's your timeline or deciding/making a purchase?
• How many/how much do you think you'll need?
• When do you need it by? 
• What budget has been established for this?
• Who else is involved in the decision?

More 

• Spotio offers a helpful primer on asking sales questions